5 Effective Ways to Get Higher rankings on Google
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1. Identify and delete Zombie pages
What are Zombie pages? These are webpages on your site that don’t provide any value, including:
· Outdated blogposts,
· Pages with duplicate content
· Search result pages
· Thin content
· Outdates press releases
· Ecommerce pages with no/zero sales
It all boils down to quality over quantity approach. Google doesn’t want you to publish content just for the sake of it and prefers websites that create few high-quality pages. You can delete the less valuable on your site and try posting every 4–6 weeks for websites with multiple pages that fill up your blog.
2. FIX technical SEO problems
The 100’s of technical issues that impact a site’s SEO are quite many are include:
Poor Mobile Experience
Improper Redirects
Webpages blocked by robots.txt
Missing title tags
Messy URLs
Duplicate title tags
Poor Navigation
Broken links
Images without alt text
Duplicate description tags
You can fix them to get a better google ranking for your blog by using popular SEO Auditing Tools which help crawl your website and show you the SEO technical issues that might hurt your site.
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3. On-page optimization
The third method to make your page rank higher is implementing On-page SEO, which can make or break your Google ranking for your blog. Google puts on weight on words that appear at the beginning of your content.
Sprinkling some LSI keywords helps boost your google ranking as they tend to outrank content that don’t contain these alternative keywords.
Let’s take this example about a blog about coffee. The most common LSI keywords will be mugs, coffee beans, coffee ground, steep, brew, and more.
4. Optimize Click-Through Rate
This term is generally known as CTR, which is a huge ranking factor. When people are searching for a keyword, and click on your result more than others, it tells Google you are the best result leading to a higher ranking. Some of the benefits of CTR will give you an idea on how to use them to improve your site.
5. Dwell Time
The last tip we have is dwell time. When someone searches for a keyword and click on a result, two things typically happen. They can stay on your blog for a short or long time, depending on the content they are getting. The longer they stay, the higher the ranking on google.
To improve dwell time, you can:
1. Move content up by making a few tweaks like using a popular keyword
2. Make images smaller so they can take up less room
3. Make introductions more engaging for audiences to stick around by formatting them in a reader-friendly way and preventing squishing text together
4. Cut out a few lines of text that don’t add value or are not compelling